The Relationship among Business Image, Customer Loyalty and Customer Satisfaction - A Study of Starbucks Coffee in Xiamen
碩士 === 國立金門大學 === 國際暨大陸事務學系碩士班 === 101 === The purpose of this study is to explore the relationship among business image, customer satisfaction, and customer loyalty to the features of customers in Xiamen. With more than 5,500 coffeehouses in over 50 countries, it’s clear that Starbucks coffee has...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f88zxp |