Applying MCDM to Evaluate the Decision Model of Consumers' Selection of Travel Hotel Booking Channel - A Case Study of Taiwanese Travel to Mainland China.
碩士 === 開南大學 === 企業與創業管理學系 === 101 === Over the past decade, with the continuously development of tourism and information technology industry, tourism has became the increasingly important leisure activities and Internet has not only changed people's way of life but also has became an important...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9q29cy |