Online Reputation Management for Improving Marketing by Using a Hybrid MCDM model
碩士 === 開南大學 === 國際企業學系 === 101 === Online reputation management (ORM) has been considered as a significant tool of internet marketing. The purpose of this paper is to construct a decision model for evaluating performances and improving professional services of marketing. To investigate the interrela...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39310682856361770714 |