Building a Performance Evaluation Model for Innovative IMC Project
碩士 === 開南大學 === 商學院碩士在職專班 === 101 === With the rapid changes of markets, the traditional marketing models are far from enough. Innovation marketing must invest more resources, ideas and tools to achieve faster, more effective, precise and close to the needs of enterprises so as to capture the hearts...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80860576004404325016 |