The Impact of Sellers’ Past Performance, Buyer’s Past Experience and Psychological Contract Violation on Online Shopping Transaction Intentions - The study of University Students in Hanoi city.
碩士 === 崑山科技大學 === 企業管理研究所 === 101 === In highly competitive environment nowadays, E-commerce can be considered as an important source of competitive advantage for most of enterprises, especially small and medium enterprises (SMEs). Before, the researches focused mainly on the adoption of E-commerce...
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30526559530881393785 |