Analysis of Brand Elements - based on CHT Sales
碩士 === 崑山科技大學 === 資訊管理研究所 === 101 === Brand image is the core of brand equity. The brand competitiveness almost equals to the core competence of the enterprise. Strong brand image can reduce the risk perception of consumers when they were shopping, and then improve their satisfaction and loyalty. Mo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64398042573137129387 |