Applying the Malmquist Productivity Index Model to Evaluate the Performance of Strategic Alliance – Using the Online Game Industry of Great China Region as an Example
碩士 === 國立高雄應用科技大學 === 工業工程與管理系碩士班 === 101 === As severe market competition and unending change for environment, the growth of the online game industry across the Strait has slowed down in recent years. Hence enterprises need to identify their operating strategies to allocate their resources effectiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89844746593399696612 |