Antecedents of Intention to Purchase Extension Brand：Investigating the Moderating Effects of Self-Monitoring and Brand Tie Strength
碩士 === 國立高雄應用科技大學 === 企業管理系 === 101 === Prior studies mostly focus on the direct relationships among service quality, brand image and brand identity on intention to purchase extension brand without considering the influences of overall brand fit. Accordingly, to close this gap, this study empiri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jyrs4d |