Effects of Exhibition Marketing Activities on Exhibit Intention and Firm Performance
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系 === 101 === The primary objective of this study is to investigate the effect of exhibition marketing activities between exhibition intention and firm performance. According to service quality and relationship quality, this studiy devises a hypothesized model for expl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69236186419968436186 |