Effects of corporate social responsibility on brand identification and customer behavior intention
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系 === 101 === The primary objective of this study is to investigate the potential impact of corporate social responsibility on brand identification and customer behavior intention. Inspired by the corporate social responsibility perspective, this work devises a hypothesi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/41272230060574234329 |