Service Quality,Customer Satisfaction and Customer Loyalty of YAHOO！Kimo Shopping Mall－Using Purchasing Decision Involvement as Moderating Effect
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系 === 101 === The increasing popularity of internet has not only made online shopping as one of the emphatic businesses but also change the customer behavior and the business model. Besides, the cost to attract new customers is much higher than keeping existing custo...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47322653697157999925 |