The Advertising Effects of Message Framing: The Moderating Role of The Regulatory Focus, spokesperson and advertisement Informativeness.
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 101 === ABSTRACT The Advertising Effects of Message Framing: The Moderating Effect of The Regulatory Focus , Spokesperson and Advertisement Informativeness. Advertising messages can affect consumers. For enterprises how to enhance the communication effect with cons...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70788341213649378547 |