A Study of International Licensing Capability for Food and Beverage Chain Industry in Taiwan
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 101 === Internationalization has become the major trend for Taiwan F&B franchisors. For the franchisors, international licensing is one of the key strategies to cultivate overseas markets, in an effort to avoid the over competition in Taiwan. The research aim...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/50885137919661267388 |