A Study of Public Relationship Strategies by Art Museums on the Webpages and the Social Media
碩士 === 國立高雄應用科技大學 === 文化創意產業研究所 === 101 === Museum management has become a cross-disciplinary and prominent field in the academic society as its subjects cover brand management, marketing strategy, maintenance of good relationship with stakeholders, application of modern technology to promoting it...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52952655378762467212 |