The Relationship between Price Perception and Purchasing Intention of Starbucks Coffee for University Students - Brand Image as the Moderator
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 100 === Recently, numbers of research were exploring the effects of brand image and price perception on the consumer purchasing intentions such as the relationship between price perception and purchasing intentions of consumers. In addition, some researches focu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/34821476571334609206 |