The Effects of Country-of-Origin and Mark-of-Origin on Consumer Intention to Teleshopping: The case of Oolong Tea in Taiwan.
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 101 === Recently, tea leaves that produced in foreign countries have been sold back to Taiwan. Issues of unscrupulous operators disguise foreign tea as production from Taiwan in order to obtain higher profits are becoming common. The Council of Agriculture launc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94705278274652485300 |