A Study on the Effects of National Image, Brand Image, Ethnocentrism, Purchase Involvement and Product Knowledge on Customers’ Smartphone Purchasing Behaviors
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 101 === Smart-phones have become one of the household goods with technology development and improvement of people's living standards. Smartphone purchases are subject to many factors. The Origin-Of-Country, brand, ethnocentrism, purchase involvement and pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77385210719172396861 |