消費者行為與化妝品之相關性研究

碩士 === 高苑科技大學 === 經營管理研究所 === 100 === With the improvement of the national living standard, the competition for the market products is getting fiercer. The consumers not only merely buy the products but also have a sensitivity on the brand and loyalty. The motives for buying products are apted for t...

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Bibliographic Details
Main Authors: Ren Su-Chiou, 任素秋
Other Authors: 謝國榮
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/38285191928947705506