Discussion of TV shopping service quality and customer atisfaction study --Higashimori, the Fubon Commercial Bank, China CITIC three shopping channel as an example
碩士 === 高苑科技大學 === 經營管理研究所 === 101 === Nowadays, TV shopping has become a popular and powerful channel that the enterprises try to compete on it. The market scale of TV shopping industry in Taiwan has significant growth from 500 million in year 2000 to the estimated 60 billion in 2012. As the TV shop...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4sc6f9 |