The Study of Customers Behavior Intention Buying E-book.

碩士 === 高苑科技大學 === 經營管理研究所 === 101 === In recent years, the rapid development of science and technologies boosts the popularity of the internet; however, traditional reading experience is changed dramatically due to the advent of e-books and subversion, that makes paper book is no longer the only way...

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Bibliographic Details
Main Authors: Chang-Ching Lin, 林昌敬
Other Authors: Chin-Lang Lin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/18489729726781512964