Brand image of Vietnam Water Resources University perceived by high school students in Hanoi

碩士 === 龍華科技大學 === 商學與管理研究所 === 100 === Water Resources University is one of the first Vietnamese public universities that has realized the importance of branding in higher education, which is reflected by their widely-announced strategic goal to build the prestige of the brand “Vietnam Water Res...

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Bibliographic Details
Main Author: Le Thi Thanh Hue
Other Authors: Doan Hoang Minh
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/rcec45