Measuring brand equity, perceived value, satisfaction and post-purchasing intention relationships to build Vietnamese aromatic rice brand in domestic market
碩士 === 龍華科技大學 === 商學與管理研究所 === 101 === Rice is nowadays very important not only for Vietnamese people but for supporting as food to poorest people all over the world. In fact, Vietnam is one of top countries in rice production as well as rice export. However, there are little foreign people who know...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32325414164043986306 |