Using SERVQUAL to measure service quality and customer satisfaction in Vietnam supermarkets

碩士 === 龍華科技大學 === 商學與管理研究所 === 101 === Supermarkets in Vietnam are growing at the rate of about 20 percent per year. Meanwhile, income and knowledge of consumers, the competition with the domestic and foreign organization is higher and higher more after Vietnam joins the World Trade Market WTO (2007...

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Bibliographic Details
Main Authors: Le Thi Thanh Thuy, 黎氏清水
Other Authors: Ruan, Sammuel -Y.
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/21641730263134267435