The Study of the Influence Relationship of Customer Satisfaction, Experiencing Well-Being on Customer Loyalty-with Happiness-Personality as Moderator Variable

碩士 === 嶺東科技大學 === 經營管理研究所 === 101 === This study mainly understands Customer satisfaction degree of Casual restaurants, then if the degree influences Customer loyalty degree or not. For this research that take apart of the well-being to experiencing well-being and Happiness-Personality, confer to th...

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Bibliographic Details
Main Authors: Ming-Chen Lin, 林洺辰
Other Authors: Chih-Hung Wang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/40249992635420232153