The study of brand relationship and brand equity to the consumer
碩士 === 嶺東科技大學 === 經營管理研究所 === 101 === The modern consumer habits change created the emergence of well-known brands on the market, and therefore so many brand owners to note that communicate with each other as a bridge between the consumer, the research from brand relationships, brand equity and cons...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44220929155492535795 |