Conjoint Analysis for Purchase Decision on the Perfume Preference for Metropolitan Females
碩士 === 嶺東科技大學 === 行銷與流通管理研究所 === 101 === The purpose of this study is to explore the preference of attributes and levels of attributes when female consumers purchase perfume. Data collection is via a two-step questionnaire. The data set collected from the first step is used to obtain more importan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69893363647241128653 |