Applying Conjoint Analysis to Consumer Preference on the Attributes of Packaged Rice
碩士 === 嶺東科技大學 === 行銷與流通管理研究所 === 101 === The main research method of a study is the conjoint analysis. The method is applied to the purchase decision on packaged rice for adult consumers. In this study the attributes of packaged rice and their levels being considered are: the polished round-graine...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21699574981214947518 |