The Influence of Service Failure on Customer Value in Food and Beverage Industry

碩士 === 康寧大學 === 餐飲管理研究所 === 101 === Customer value is the key to business success. The major part to become a competitive corporation is to anticipate customer expectations and focus on customer value. Service failure in the restaurant is unavoidable. When the service failure occurs, the service sta...

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Bibliographic Details
Main Authors: Cheng-Hua Wu, 吳承樺
Other Authors: Tuan-Liang Hong
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/09288320852486089730