Marketing Strategies for Traditional Industry Combined with Cultural Creativity :A Case Study of “God’s Home” in Mailiao

碩士 === 康寧大學 === 資訊傳播研究所 === 101 === Abstract Due to world economy downturn and change of life needs, many flourished traditional industries gradually have got into downhill. However, according to Taiwan Tourism Bureau statistics, the domestic tourism consumption still enjoyed stable growth. Leisure...

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Bibliographic Details
Main Authors: Yen-Ling Lin, 林艶玲
Other Authors: Chih-Heng Tsai
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/33844861125369619156