The Effects of Personification on Metaphor Advertisement Communication
碩士 === 銘傳大學 === 企業管理學系碩士班 === 101 === Nowadays, it’s not hard to see that plenty of advertisers use metaphor in ads. Likewise, personification is applied to ads to enhance ad communication. In addition, this research also discusses about how consumers at different construal level face different kind...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44130171713767880786 |