Pleasant or Fit? The Effect of Product Scent on Product Evaluation
碩士 === 銘傳大學 === 企業管理學系碩士班 === 101 === An increasing number of studies examined the impact of scent on ambient or product evaluation, but they produced inconsistent results. This paper therefore aims to argue that scent role and olfactory acuity may be moderators on the relationship between product s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3g7q9d |