The study on affecting the purchase intention for the maximum-life-time cancer insurance willingness and factors

碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 101 === According to government statistics, since 1982, the cancer has been the first of the ten leading causes of death in Taiwan. Although the country has National Health Insurance, so that people can have basic medical treatment protection, but rapid variation...

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Bibliographic Details
Main Authors: Ming-Yao Tsai, 蔡銘堯
Other Authors: Jhih-Ling Chiu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/83832467890114755627