Analysis of International Five-star Hotel Homepages -Computer-mediated Communication Perspectives
碩士 === 銘傳大學 === 應用英語學系碩士在職專班 === 101 === With the ever rising influence of the Internet, the worldwide hotel industry has increased its use of e-marketing strategies, which has brought with it some changes in what influences hotel business performance. Several researchers (e.g., Baldry & Thi...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48341859572887653924 |