Model Construction of Brand Strategy and Brand Image-A case Study of Single Shop-style Pastry Industry
碩士 === 銘傳大學 === 商品設計學系碩士班 === 101 === In recent years, the “brand” has become the topic which academic and industrial circles are into investigation, pastry industry is the same case, but researchers almost focus on the chain stores, and miss the single shop-style ones’ brand feature. For that motiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62130840922793565553 |