An Empirical Study of the Relationship among The Service Quality、Company''s ability to handle customer complaints、Customer’s Satisfaction、Word-of-Mouth and Customer’s Loyalty An Example of Banks in Taiwan.
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 101 === With the change of the economic patterns, the quality of service has become one of the key elements to a successful business. This research focuses on the banking industry, a classic member of the service sector which also accounts for a significant porti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8r654w |