The Influence of External Technology Exploitation on Its Performance: The Mediating Roles of Relationship Capital and Marketing Capabilities
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 101 === In recent years, firms try to commercialization of technological knowledge through various contractual forms, e.g., out-licensing agreements, alliances, spin-offs, and technology sales. When the firm has marketing capabilities and good relationship with outsi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fk2sx2 |