Glocalization Marketing Strategy of Western Fast Food Industry: A Case Study of McDonald’s in Taiwan
碩士 === 銘傳大學 === 國際事務研究所碩士班 === 101 === Due to the globalization, international company expands branches to overseas market. There are different culture between different countries so company has to condider the local culture, local customs and practices by using strategy. Therefore, how to promo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43344569200572738085 |