The Brand - Marketing of Pop Music Bands in Taiwan-A Case Study of S.H.E Bands

碩士 === 銘傳大學 === 傳播管理學系碩士班 === 101 === Pop music is a product of the music industry, record companies for profit, in the production system, the sales have dropped.Substantial human and financial resources, but the music industry has long product supply and consumer demand in both Surface, there...

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Bibliographic Details
Main Authors: Po-Hsiang Chang, 張博翔
Other Authors: Yu-Nu Lu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/t6vqrg