An Application of Fuzzy Multi-Criteria Decision Making in the transformation of the corporate brand image and innovation:A case of Chang Hwa Bank website visual design
碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 101 === 1991 Government permitted the establishment of private banks and the secondary financial reform, many public sector banks tend privatization, public sector banks face fierce challenges at the time in addition to the external face of the harsh competition of t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59217704892837767811 |