The Influence of Brand Image on Customer’s Decision-making: A Case of Traditional Guesthouses in Kinmen
碩士 === 銘傳大學 === 觀光事業學系碩士班 === 101 === The Kinmen Government has promoted traditional guesthouses in recent years. And the traditional buildings, tourism and the economy of Kinmen will be developed by reusing traditional buildings. Traditional guesthouses have its own unique image and can be recogniz...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77601693627219451526 |