A study on the relationships among Mainland China tourists perceived value of a destination, tour guides interpretation service, satisfaction, and recommendations: The case of National Palace Museum
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 101 === Since July 2008, the government to open up the mainland citizens to tour Taiwan. Owing to the mainland’s economic growth and prosperity, to promote Taiwan’s tourism acceleration flourish and expand market niche. Tour guides implement the reception of tourists...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15949796554875444651 |