The impact of destination image, customer satisfaction and loyalty for Kinmen battlefield tourism: Moderating effect of effectiveness of interpretation and perceived value
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 101 === This study uses regression analysis to reflect the mediating role of customer satisfaction and the moderating role of effectiveness of interpretation and perceived value, indicates the effect of destination image on customer loyalty in the Kinmen battlefield...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d958g9 |