Analysis of Manufacturing Servitization against Core Brand Value and Value Creation Taking Energy Saving Technical Service as an Example
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 101 === Andermerwe & Rada who are the first persons proposed the term of ‘servitization’, but there has not yet developed a consistent definition ever since. Taiwan''s industry has long been focused on product manufacturing technology and establ...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/8ym6ym |