| Summary: | 碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 101 === Andermerwe & Rada who are the first persons proposed the term of ‘servitization’, but there has not yet developed a consistent definition ever since. Taiwan''s industry has long been focused on product manufacturing technology and established a very competitive OEM and ODM industrial base. However, with the internationalization and globalization of manufacturing development, Taiwan is facing overseas low labor costs competition and strong rise of the emerging threat of economic power. The acceleration of Taiwan to establish a global resource integration capability needs is getting more important. Therefore, the development of Taiwan manufacturers needs to switch to demand-driven thinking for innovative integration service model. How to enhance the upgrading of domestic industries or to make transformation, innovation and value creation of manufacturing servitization has become a necessary task.
In this study, the energy services company for the study is aimed to explore what are the industry critical success factors based on the concept of manufacturing servitization and competitive benchmarking method to extract the core value of the brand and further propose strategy for brand formation.
Through the evidence, the study found, the case performed better on top eight aspects of technical maturity (39.9), professional degrees (39.7), company reputation (39.19), the attitude (38.60), Central Planning and verification capability (38.24), understanding of customer need (38.07), the company sustainability (38.02), and product reliability (37.89). In addition, this study has developed a four strategies for branding, namely Maintenance Strategy, Unique Advantages Strategy, Neglect Strategy, Precedence Strategy”.
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