The Study on Planning the Creative Marketing for Agriculture Products - An Example of Kuanhsi Farmer's Association

碩士 === 明新科技大學 === 管理研究所碩士在職專班 === 101 === In this study, uses the " Seven tools for New Product Planning " of practices in order to produce creative marketing for the project subject to research. The process is interview survey, questionnaire investigation, positioning analysis, idea...

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Bibliographic Details
Main Authors: CHEN.CHUN-MING, 陳俊民
Other Authors: HUANG,TING-HE,HO
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/77869960592504309784