A Strategic Marketing Analysis on Green Marketing with a case study of 3M water saving valve

碩士 === 國立政治大學 === 科技管理研究所 === 101 === Green economic is a big issue for the last 20 year, there’re so many companies eager to be part of it, like P&;G, 3M and Walmart. In the process of being the popular one, some companies breaking the rules of being honest, and irritated all related group inc...

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Bibliographic Details
Main Authors: Bo-Sheng Yu, 尤柏盛
Other Authors: 邱奕嘉
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/78511012405824707488