The motivation of customers for establishing long-term relationships with retail stores -Discussing from customer perspective and the strategic 4C model
碩士 === 國立政治大學 === 國際經營與貿易研究所 === 101 === Most of the consumers buy their household supplies from retail stores. As a result, the items sold by retail stores and their promotion activities are close to our daily lives. As the demands of consumers become more diversify, retail stores start to operat...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/66000917638286235994 |