The motivation of customers for establishing long-term relationships with retail stores -Discussing from customer perspective and the strategic 4C model
碩士 === 國立政治大學 === 國際經營與貿易研究所 === 101 === Most of the consumers buy their household supplies from retail stores. As a result, the items sold by retail stores and their promotion activities are close to our daily lives. As the demands of consumers become more diversify, retail stores start to operat...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/66000917638286235994 |