The motivation of customers for establishing long-term relationships with retail stores -Discussing from customer perspective and the strategic 4C model
碩士 === 國立政治大學 === 國際經營與貿易研究所 === 101 === Most of the consumers buy their household supplies from retail stores. As a result, the items sold by retail stores and their promotion activities are close to our daily lives. As the demands of consumers become more diversify, retail stores start to operat...
Main Authors: | Yao, Hsin Ling, 姚欣伶 |
---|---|
Other Authors: | Chiou, Jyh Shen |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/66000917638286235994 |
Similar Items
-
Customer experience management in retail store context:perspectives of store environment and shopping motivation
by: Shu-Wen Fan, et al.
Published: (2011) -
Atmospherics and the establishment of long-term customer relationships in a retail environment
by: I. Olivier, et al.
Published: (2000-06-01) -
Long-term customer relationship : A study on how to achieve long-term customer relationship in the car retail sector
by: Lindgren, Martin, et al.
Published: (2017) -
Evaluating effects of customer satisfaction, customer loyalty and store image on customer retention: an examination in retail setting
by: Lin, Chien-Chiang
Published: (2005) -
Strategies Used by Retail Store Managers to Engage Customers
by: Haddox, Jefferson Lee
Published: (2018)