The Marketing Strategy of Korean Pop Music Entering Greater China Market: A Case of Super Junior in Taiwan
碩士 === 國立政治大學 === 新聞研究所 === 101 === Korean Pop Music (K-Pop) gradually gained popularity around the world and became the most popular foreign pop music genre in Taiwan in 2009, replacing the long dominating Japanese Pop Music. The purpose of this study is to investigate how K-Pop entered the Greater...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/447ksy |