An Exploration of Business Strategy of Small-sized Companies in Creative Cultural Industry - A Case Approach
碩士 === 國立政治大學 === 商管專業學院碩士學位學程(AMBA) === 101 === The study adopts the framework of The trajectories of industry evolution proposed by McGahan (2007) to obtain an in-depth understanding of some small-sized Taiwanese companies that focus their businesses on cultural and creative activities. In order t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/26501517080798571240 |